Xiaomi today announced its Mi.com reward program in India. Under this program, Xiaomi India is allowing all the registered mi.com users to obtain reward benefits while purchasing Xiaomi products from the website.
“The first phase of the reward program starts from 15 June, for which users earn Mi Tokens for each transaction on Mi.com depending on the amount,” says the company. After earring these Mi Tokens, it can be later redeemed to get price benefits via different means during the next purchase on Mi.com. “Mi Fans also stand a chance to earn Mi Tokens during special campaigns or convert them into coupons or F Codes,” says Xiaomi.
During the second phase which will start from the first week of August will be referral-based and will enable Mi Fans to invite more friends to become Mi.com users and earn Mi Tokens in return. Xiaomi will also hold a third phase of the program which will commence later and will include Tier privileges, claims the company. “In the third phase, customers will fall into different tiers based on their previous purchases and each tier will have special privileges including express delivery, early access to sales, products etc,” says Xiaomi.
Xiaomi further claims that its Mi.com has become the third most successful e-commerce platform after Amazon and Flipkart in India in terms of smartphone sales. In addition, the company also says that the Mi Store app crossed over 5 million app installs to date on Google Play Store.